NGR — Net Gaming Revenue
The revenue an iGaming operator retains after deducting bonuses, promotions and other direct player costs from Gross Gaming Revenue. The primary top-line KPI for operator financial performance.
Formula
NGR = GGR − Bonuses − Free Bets − Promotions − Other Direct Player Costs
Why it matters in iGaming
NGR is the real number. GGR tells you how much players lost; NGR tells you how much of that you kept after the cost of acquiring and retaining them. A company with strong GGR growth but deteriorating NGR margin is spending its way to growth — which is why finance, CRM, trading and executive teams all need NGR as their primary revenue reference.
Why NGR definitions drift
NGR sounds simple but it fractures in practice. Which bonuses are deducted? Is it accrual or cash basis? Which currencies, at what conversion rate? Are voided bets included? Are certain promotional types treated differently for different markets? Without a governed definition, every team develops a slightly different answer — and the management meeting spends its first 20 minutes reconciling.
Related metrics
How iGamingAnalytics handles NGR
We define NGR once during scoping — with the exact calculation logic, deduction categories, currency handling and edge cases agreed with your finance and BI teams. That definition is embedded into the semantic layer and used by every dashboard, report, alert and model in your data infrastructure. Version-controlled. Documented. Consistent.
- Single definition agreed with finance and BI teams during scoping
- Embedded into the semantic layer — consistent across all dashboards and reports
- Version-controlled with documented edge cases and currency handling
- Feeds alerts, models and regulatory extracts without recalculation