Vertical / Lottery

Lottery analytics built around draw cycles and player behaviour

Draw performance, jackpot elasticity, channel attribution, player retention and subscription behaviour — modelled around how lottery operations actually work.

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Draw PerformanceNext draw: 4h 23m

Current jackpot

€24.8M

↑ Rollover #6 — highest this year

Ticket sales at 78% of draw record

Sales by channel

Online

62%

Mobile app

28%

Retail

10%

Subscription players

38%

Lapsed (90d)

12%

Monitor draw performance and revenue

Ticket sales by draw, game type, channel and geography. Jackpot elasticity: sales lift relative to jackpot size and rollover frequency. Prize liability tracking and payout ratios. Revenue per draw with variance analysis.

Understand player acquisition and retention

FTD attribution by channel (retail, digital, affiliate). Player retention curves by acquisition cohort and game type. Lapsed player identification and reactivation signal detection. Subscription vs. transactional player behaviour comparison.

Optimise channels and distribution

Digital vs. retail channel performance comparison. Partner and reseller contribution to revenue and player volume. Online conversion funnels: registration → first ticket → repeat purchase. Campaign ROI by channel, draw and player segment.