Services / BI & Reporting
Analytics that finally speaks iGaming.
A governed business intelligence layer built for the realities of sportsbook, casino, affiliate and platform operations. Self-serve dashboards business teams can actually use, KPI definitions that stay consistent across the organisation, and monitoring that catches problems before they show up in the morning report.
Why generic BI struggles in iGaming
- Generic tools do not understand margin drift, RTP variance, bonus cost behaviour or affiliate quality — and the dashboards show it
- Requests pile up with the data team until simple questions take days
- Each department defines NGR, GGR, churn or active player slightly differently — half the management meeting reconciles numbers
- Sportsbook, casino, CRM and finance data end up in separate tools nobody fully trusts
- By the time a static report lands, the business has already moved
What we build
We design and deliver a complete analytics layer — governed KPI definitions, self-serve dashboards, operational monitoring and reporting — built around your specific verticals and team structure. The tooling is yours, the definitions are documented and the business teams operate it independently once it is live.
Governed Metric Layer
Every KPI defined once, documented and used consistently across all dashboards, reports and monitoring. NGR, GGR, active players, FTD, churn, margin, RTP, bonus cost — defined to match your operational and regulatory definitions, not a generic template.
Executive Dashboards
Real-time performance across brands, markets and verticals. Revenue, margin, player activity, acquisition and retention — in one view, with the ability to drill into what changed and why.
CRM & Retention Analytics
Lifecycle stage tracking, cohort analysis, early churn signals, dynamic segmentation and campaign impact measurement. Built so the CRM team operates independently without waiting for BI.
Trading & Risk Monitoring
Margin, exposure and bet acceptance performance for sportsbook operations. Real-time alerts on anomalies, with the depth to investigate immediately rather than wait for end-of-day reports.
Casino Performance Reporting
Game-level RTP, session analytics, content performance by provider and category, bonus impact and player behaviour — at the granularity casino teams need.
Acquisition & Affiliate Reporting
FTD quality, channel attribution, affiliate LTV tracking, RevShare accuracy and fraud signals — connected from traffic source all the way to long-term player value.
Finance Reporting
GGR, NGR and revenue decomposition by brand, market and product. Bonus cost, promotional spend and settlement flows. Aligned with the same definitions every other team uses.
Tooling
We build in the tools that best fit your operation and your team's capability — Tableau, Power BI, Metabase, Superset or others. We do not lock you into a proprietary front-end. Your team maintains the dashboards, makes changes and extends the reporting layer without depending on us for every update.
What you get
- A governed analytics layer your business teams can operate independently
- Consistent KPI definitions documented and used across every dashboard
- Built in the tooling your team already knows or will be trained on
- Full handover — you own the dashboards, the definitions and the data layer underneath
Analytics your teams will actually use.
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