For Teams / Acquisition
The full picture of where your players actually come from
Most acquisition reporting shows half the data that matters. A properly built analytics layer connects traffic, behaviour and revenue so acquisition teams can see which channels and affiliates really perform — all the way to lifetime value.
Talk to UsScore channels and affiliates on actual player quality
LTV by channel, campaign and affiliate at 30, 60, 90 and 180 days. FTD-to-retained-player conversion by source. Cohort quality curves by acquisition month and channel. Bonus abuse concentration by affiliate segment.
See the full funnel from click to retained player
Registration, first deposit and second deposit by channel, campaign and geography. Time-to-activation benchmarks. Drop-off points by funnel step and acquisition source.
Connect spend to long-term value
CAC-to-LTV ratios by cohort and channel. Payback period visibility. Which campaigns produce fast payback vs. which produce the highest eventual value. RevShare and CPA economics against actual player NGR.
Detect acquisition quality issues early
Activation rate drops in new cohorts. First-party fraud signals in recent acquisition batches. Bonus abuse concentration by affiliate source. Quality degradation in specific campaigns before it compounds.