Vertical / Sportsbook
Sportsbook analytics that keeps up with the market
Margin, exposure, bet acceptance, trading performance and risk monitoring — at the speed and granularity that sportsbook operations actually require.
Talk to UsFull sport performance visibility
A clear view of your entire sports vertical, from aggregated totals down to raw-level data. KPIs are available at sport, league, event, market and outcome level — giving every team the granularity to answer questions quickly without waiting on a custom report.
Sports-exclusive bonus tracking
Purpose-built monitoring for the bonus types that matter in sports — accumulators, boosted odds, early payout and free bets. Track uptake, cost and conversion in a single governed layer so you understand what each promotion is actually delivering, not just what it is costing.
Manage exposure and risk proactively
Act on risk before it becomes a problem. Risk-profile players in real time and manage RRT exposure per league and event. Bet acceptance rate broken down by risk tier, bet type and customer segment gives your trading team the visibility they need to make fast, confident decisions.
Understand player value and behaviour
Detect churn risk and VIP potential early, before the window closes. Player valuation is segmented by bet type, sport, league and market so you know exactly where value is concentrated. Cross-vertical behaviour — players moving between sportsbook and casino — is tracked and factored into overall LTV modelling.
Sportsbook overall financial health
Advanced performance monitoring broken down by feed provider gives you the ability to compare and switch sources to maximise your financial result. Identify which providers are contributing to margin leakage and make data-backed decisions about your feed strategy.