Vertical / Affiliates

Affiliate analytics that goes beyond FTD volume

Full-funnel visibility from traffic source to long-term player value — so affiliate budget decisions are made on real quality data, not vanity metrics.

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Affiliate Quality Score47 active partners

Acquisition funnel — 30d cohort

Clicks

284,000

Registrations

12,840

FTDs

4,120

Retained 30d

1,848

30-day player LTV by affiliate

Affiliate A$284High

Affiliate B$142Medium

Affiliate C$38Low

Fraud signal detected

Geo clustering anomaly — Affiliate D · 2 hrs ago

Score affiliates on actual player quality

LTV by affiliate at 30, 60, 90 and 180 days. Cohort retention curves by traffic source. NGR per FTD across affiliate portfolio. Bonus abuse rates and multi-accounting signals by affiliate source.

Track the full acquisition funnel

Traffic to registration, registration to FTD, FTD to second deposit — by affiliate, campaign and geo. Time-to-FTD and time-to-activation benchmarks by traffic source.

Manage RevShare and CPA economics

RevShare liability tracking vs. actual player NGR contribution. CPA cost per retained player (not just per FTD). Commission accuracy verification across deal structures. Negative carryover calculations and reconciliation support.

Detect affiliate fraud signals

Multi-accounting patterns linked to specific affiliate sources. Unusual deposit-to-withdrawal sequences suggesting bonus harvesting. Geographic clustering inconsistent with declared traffic origin. First-party fraud signals concentrated in specific affiliate cohorts.